I am sure that I am not alone in sometimes having trouble thinking of something interesting to write for my blog! We are all trying to reach our clients, current and new - we are all trying to increase our SEO and reach through websites and social media. If you are like me and not a natural writer, it can sometimes feel like a full time job! Team that with the fact that sometimes it feels like social media is presenting us with a losing battle, it can often be hard to know what to do next!
One thing that I do try to do is to form relationships with other business. I make a real effort to interact with their social media pages in a genuine way. For me, I find this easier with instagram. I don't do 'canned' comments purely to get people to go and follow my page. I make sure that my comments are about the photo that I am interacting with.
This small business journey that we are all on is a tough one. But while we are all working hard to achieve results, make the sales and reach our goals... I think that one of the most important things to remember is that there is room for us all. We should be encouraging each other, we should be celebrating each other's successes, we should be supporting each other where we can.
So, do me a favour... the next time you are on social media.. instead of scrolling past everyone's posts and just getting your next post sorted. Make 5 genuine comments on 5 different posts. Each of these comments help to drive that business' reach just a little bit more. If we want our own reach to be great, if we want awesome interaction on our posts, we need to be doing the same for other businesses.
I love this quote by Tracee Ellis Ross... "I cheer for people. I was raised to believe there's enough sun for everybody." Pretty much sums it up, don't you think?!